Business Cards that Might Cut a Bitch

Even with all this hubbub around social networking and v-cards, every savvy business soul knows that physical business cards are the one hold-over that is critical for exchanging contact info—they are the Holy Grail of first impressions leading to potential business. And they're here to stay even though I still wish PalmPilot beaming of contact info would've stuck. It didn't.

So, think about it: Brilliant design and ink adhesion set aside, have you ever been handed a business card that is printed on a thin, flimsy paper stock? It's kind of like the impression you're left with when you're given a handshake that's like a limp washcloth, eh? What's missing? The impression of credibility, substantiated brand fortitude and a loud message that "I mean business!" So the next time you are faced with getting your business cards printed, think about these things:

• Make certain it's well designed with thoughtful, easy access to your contact info.
• Be sure it's on a paper stock that represents your business: white, grey, 80% post-conumser waste, shimmery—whatever! Make the paper color, sustainability and coordination with other stationery items relevant and thoughtful.
• But most importantly, put it on a heavy paper stock—thick enough that if necessary you can use it to battle off any hot-mouthed creative by cutting the bitch. Use at least a 100# cover or heavier.

Next time you're at a cocktail party or some swanky fundraiser, notice the cards you're dealt. Who do you want to do business with? Who's card will you play with?