Things I like: Swedish Agency Overhauls Web Site

I fuss. And I admit it. Even though I'm gradually finding a balance and letting go, I can't seem to do it any other way when it comes to taste and aesthetic. I don't peg myself as an elitists, although others might. I try to humble my perspectives and opinions but when I truly like something it's rare. Touching the "sweet spot" of one's universe-given creative talent is taken seriously around here—rightfully so as there's tons of mediocrity being dished up and shoved down throats in a heaping, distracting, shimmery spoon to many of us living in modern culture. This site touches on many things I find "sweet." Take a look. Tell me your thoughts. What do you like? Go on. Bust my chops.

Stephen Schaf
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from Creativity, by Advertising Age, Wednesday, February 11, 2009:

Swedish agency overhauls its image.

Swedish agency Forsman & Bodenfors has unveiled its new site redesign that features a colorful, tiled map on its homepage to help you poke around.

F&B's site showcases its portfolio that includes work for clients like IKEA and Volvo as well as a constantly updated stat chart at the bottom highlighing most visited items, searches by country and more.

Full Credits

Client: Forsman & Bodenfors
Agency: Forsman & Bodenfors
ECD/Copywriter: Filip Nilsson
Art Director: Anders Eklind
Designer: Mikko Timonen,
Christoffer Persson
Web Production: Thomson Interactive Media
Web Director: Staffan Lamm
Web Producer: Malin Careborg,
Jimmy Wulff